Plan for Seasonal Demand
Seasonal planning is about preparing inventory before demand spikes. Alfred connects your historical sales data to forward-looking demand projections and purchasing decisions. This workflow walks through the full cycle: analyze past trends, project future demand, and execute a purchase plan.
Full seasonal planning workflow
RecommendedStart in Product Planner → Sales History tab. Set the date range to the same period last year (e.g., Nov 1 - Dec 31 last year for holiday planning).
Identify which products drove the most revenue during that period. Note the top sellers and their daily velocity.
Go to Inventory Forecasting. Set the velocity window to 'Last 30 days' for current run rate, then set 'Est. Growth' to model the seasonal uplift (e.g., 50% for holiday rush).
Set the forecast period to cover your peak season plus lead time (e.g., 90 days if your season is 60 days away and lead time is 30 days).
Review the 'Stockout Lost Sales' column — this shows the revenue impact if you don't restock before the season hits.
Go to Purchase Order Planner. Create a 'Meet Forecasted Demand' plan with the growth-adjusted velocity. Set coverage to span your entire peak season.
Review the recommended quantities, save the plan, and generate POs.
As the season progresses, monitor sales velocity in Product Planner and adjust the next purchase cycle if actuals diverge meaningfully from your projection.
Pro Tips
- 💡Start seasonal planning 2-3 months before the peak, accounting for supplier lead times.
- 💡Create two Purchase Plans — one 'conservative' with current velocity and one 'aggressive' with growth-adjusted velocity. Compare the total costs to decide your inventory investment.
- 💡Save multiple plans side by side so you can compare scenarios (conservative vs. aggressive) before committing to a buy.
- 💡After the season, review Product Performance to see which products outperformed and which underperformed vs. expectations. Use this data to refine next year's plan.
- 💡Set up Inventory Alerts for key seasonal products so you're notified if stock runs low during the peak.